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Use General Video when the work is genuinely custom: several source types, editable footage, a longer multi-scene story, an unusual format, or close creative collaboration.

A complete launch film about timeline editing. The custom route combines the story, product evidence, motion, voice, music, and sound.

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Make the request

Describe the outcome and give the agent whatever source material already exists:
The agent proposes a treatment and confirms the important intent before the build. Use this path when choosing the story together matters more than fitting one predefined input-to-output workflow.

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How should the agent work with you?

  • Build it for me — let the agent make the creative decisions and return a complete first preview.
  • Review the story first — approve the storyboard and rough layouts before detailed production.
  • Co-direct it — shape the story, visual system, motion, transitions, audio, opening, and ending with the agent.
In companion mode, the agent proposes a complete creative treatment first. You redirect or remove what does not serve the idea; you do not have to request quality layer by layer.

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Use the custom route when

  • several kinds of source material must become one video;
  • the underlying footage may be trimmed, reordered, or changed;
  • the piece needs a longer or unusual multi-scene structure;
  • the same idea needs deliberately redesigned versions for different formats;
  • you want to shape the creative treatment with the agent.
If one source already determines the job—a product URL, article, pull request, track, talking-head clip, or short motion graphic—start with its focused workflow.

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Keep feedback useful

Review the story before polishing motion. Use Studio for direct changes you can point to. Ask the agent when feedback affects several scenes, source files, media, or the overall narrative. Before export, confirm:
  • only source material that serves the story remains;
  • narration, music, sound, and silence have a deliberate role;
  • each requested format has been composed, not merely cropped;
  • the opening and ending feel designed;
  • the complete project passes its checks.

Finish and share

Check the complete result and render it from your preferred surface.

Related topics

Create a product or website videoCreate a music-driven videoTurn a pull request into a video