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Use this path when the work is genuinely custom: several source types, editable footage, a longer multi-scene story, an unusual format, or close creative collaboration.

A complete launch film about timeline editing. The custom route combines the story, product evidence, motion, voice, music, and sound.

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Make it

Show it a video that feels right. Paste a link into Make something, or use Reference on Home, and say what to keep (the pacing, the look, the way it opens) and what yours is about. Remix from inspiration on Home has short moments from real videos to start from. Reference uses your HeyGen API key, and the app asks for it the first time. Or describe the outcome and attach what you have:
Ask for a treatment first when you want to agree on the story before the build. With your own agent instead of the app, start the message with /hyperframes.

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How should the agent work with you?

Say which of these you want in the request:
  • Build it for me — let the agent make the creative decisions and return a complete first preview.
  • Review the story first — approve the storyboard and rough layouts before detailed production.
  • Co-direct it — shape the story, visual system, motion, transitions, audio, opening, and ending with the agent.

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Use the custom route when

  • several kinds of source material must become one video;
  • the underlying footage may be trimmed, reordered, or changed;
  • the piece needs a longer or unusual multi-scene structure;
  • the same idea needs deliberately redesigned versions for different formats;
  • you want to shape the creative treatment with the agent.
If one source already determines the job—a product URL, article, pull request, track, talking-head clip, or short motion graphic—start from that source’s guide.

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Keep feedback useful

Review the story before polishing motion. Use the browser editor for direct changes you can point to. Ask the agent when feedback affects several scenes, source files, media, or the overall narrative. Before export, confirm:
  • only source material that serves the story remains;
  • narration, music, sound, and silence have a deliberate role;
  • each requested format has been composed, not merely cropped;
  • the opening and ending feel designed;
  • the complete project passes its checks.

Finish and share

Check the complete result and render it from your preferred surface.