Skip to main content
Use Motion Graphics for one short, design-led idea—usually under ten seconds—where the movement carries the message.

A complete year-in-review graphic. It uses music and sound, but no narration; the motion carries it.

​
Make the request

State the message and the short result:
The agent proposes the visual treatment and confirms the output when it could be either a finished video or a transparent overlay. Exact beat timings are optional unless a specific moment must land precisely.

​
What are you animating?

  • Words — use kinetic type when movement and emphasis carry the message.
  • One number — count or reveal a statistic, settle on the result, and hold it long enough to register.
  • Data — animate a chart or comparison so the sequence makes the conclusion clear.
  • Logo — build a short sting with a deliberate entrance, completion, and clean hold.
  • Overlay — create a lower third or callout that enters, holds, and clears completely over footage.
  • Page, post, or map — capture the real source and animate one detail into the visual payoff.
The same workflow can animate kinetic type, a statistic, chart, logo, lower third, map, real webpage, news headline, or post. If the result needs narration, several scenes, or a longer story, use General Video.

​
Choose the output

  • MP4 for a finished standalone graphic.
  • WebM or MOV with transparency for a logo sting, lower third, callout, or other overlay placed over footage.
For an overlay, name where it should sit and how long it should hold. The first and final frames must clear cleanly.

​
Review the motion

  • The words, data, source, and logo are exact.
  • The complete message is readable while the video plays.
  • The main movement helps communicate the meaning.
  • The opening and ending states are deliberate.
  • A transparent export has been checked over real footage.

Finish and share

Check the motion at full speed, render the chosen format, and review the final file.

Related topics

Motion graphicsCreate a music-driven videoChoose how to create